Privacy Policy

Last Updated: 31 May 2026

Introduction

Aveline Travel ("we", "our", "us") respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store, and protect your personal data when you:

  • Visit our website

  • Submit an enquiry

  • Book a consultation

  • Request travel planning services

  • Communicate with us by email, telephone, WhatsApp, social media, or other channels

Please read this Privacy Policy carefully to understand how we handle your personal information.


Who We Are

Aveline Travel is an Independent Travel Consultant with Jamie Wake Travel.

For the purposes of UK data protection law, Aveline Travel is the Data Controller for information collected through this website.

Contact Details

Aveline Travel
Email: [email protected]
Website: https://avelinetravel.uk

Aveline Travel operates in association with Jamie Wake Travel.

Jamie Wake Travel is a trading name of Wake Enterprises Limited, registered in England & Wales.


Information We Collect

Information You Provide

When you contact us, complete a form, subscribe to updates, or book a consultation, we may collect:

  • Name

  • Email address

  • Telephone number

  • Travel preferences

  • Destination interests

  • Holiday requirements

  • Travel dates

  • Budget information

  • Information contained within messages you send to us

Information Collected Automatically

When you visit our website, we may automatically collect:

  • IP address

  • Browser type

  • Device information

  • Operating system

  • Website usage data

  • Pages viewed

  • Time spent on pages

  • Referral source

This information helps us improve our website and services.


Additional Travel Information

If you decide to proceed with travel planning or booking services, we may collect additional information necessary to arrange your travel, including:

  • Date of birth

  • Passport information

  • Nationality

  • Emergency contact details

  • Frequent traveller programme information

  • Travel insurance information

  • Accessibility requirements

  • Dietary requirements

  • Other information required by travel suppliers

We only collect this information where necessary for the provision of travel services.


How We Use Your Information

We may use your information to:

  • Respond to enquiries

  • Arrange consultations

  • Provide travel advice and recommendations

  • Create travel proposals and itineraries

  • Facilitate travel bookings

  • Communicate regarding your travel arrangements

  • Improve our website and services

  • Maintain business records

  • Comply with legal and regulatory obligations

  • Send marketing communications where you have provided consent


Legal Basis for Processing

We process personal data under one or more of the following lawful bases:

Contract

Where processing is necessary to provide services you have requested or to take steps before entering into a contract.

Legitimate Interests

Where processing is necessary for the legitimate interests of operating and improving our business, provided your rights and freedoms are not overridden.

Consent

Where you have provided consent, such as subscribing to marketing communications or accepting non-essential cookies.

Legal Obligation

Where processing is necessary to comply with legal or regulatory requirements.


Working With Jamie Wake Travel

Aveline Travel operates as an Independent Travel Consultant with Jamie Wake Travel.

Where you choose to proceed with travel planning or booking services, your information may be shared with Jamie Wake Travel and relevant travel suppliers to facilitate and manage your travel arrangements.

Jamie Wake Travel and travel suppliers may process your personal information in accordance with their own privacy policies and applicable legal obligations.


Sharing Your Information

We may share your information with:

  • Jamie Wake Travel

  • Tour operators

  • Airlines

  • Hotels and accommodation providers

  • Cruise lines

  • Transfer providers

  • Travel insurance providers

  • Technology and software providers

  • Professional advisers

  • Regulatory authorities where required by law

We do not sell your personal information to third parties.


Technology Providers

We use trusted third-party providers to help operate our business and website. These may include:

  • GoHighLevel (CRM, forms, appointment scheduling, communication and marketing)

  • Google Workspace

  • Google Analytics

  • Meta Platforms (Facebook and Instagram)

  • WhatsApp

  • Email service providers

  • Travel booking and supplier systems

These providers may process information on our behalf under appropriate contractual and security arrangements.


Analytics and Advertising

We may use analytics and advertising technologies, including Google Analytics and Meta Pixel, to understand how visitors use our website and to improve our marketing activities.

Where required by law, these technologies will only be activated after you have provided consent through our cookie management system.


International Data Transfers

Some of our service providers may process or store personal information outside the United Kingdom.

Where international transfers occur, we take reasonable steps to ensure appropriate safeguards are in place in accordance with UK data protection laws.


Data Security

We take appropriate technical and organisational measures to protect personal information against:

  • Unauthorised access

  • Loss

  • Misuse

  • Disclosure

  • Alteration

  • Destruction

However, no electronic transmission or storage system can be guaranteed to be completely secure.


Data Retention

We retain personal information only for as long as necessary.

Typical retention periods include:

  • Travel enquiries: up to 24 months after the last interaction

  • Consultation records: up to 24 months after the last interaction

  • Marketing records: until consent is withdrawn

  • Booking records and associated documentation: up to 7 years where required for legal, regulatory, accounting, or business record-keeping purposes

When information is no longer required, it is securely deleted or anonymised.


Your Rights

Under UK GDPR, you have the right to:

  • Access your personal information

  • Correct inaccurate information

  • Request deletion of your information

  • Restrict processing

  • Object to processing

  • Withdraw consent

  • Request transfer of your information

  • Lodge a complaint with a supervisory authority

To exercise any of these rights, please contact us at [email protected].


Complaints

If you are unhappy with how we process your personal information, you have the right to lodge a complaint with the Information Commissioner's Office (ICO).

Website: https://ico.org.uk

We would appreciate the opportunity to address your concerns before you contact the ICO.


Cookies

Our website uses cookies and similar technologies to improve user experience, analyse website traffic, and support marketing activities.

Further information can be found in our Cookie Policy.


Third-Party Websites

Our website may contain links to external websites. We are not responsible for the privacy practices or content of third-party websites.

We encourage you to review their privacy policies before providing any personal information.


Children's Privacy

Our services are intended for individuals aged 18 and over.

We do not knowingly collect personal information from children.


Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Any updates will be published on this page, and the revised version will take effect immediately upon publication.


Contact Us

If you have any questions about this Privacy Policy or the way we process personal information, please contact:

Aveline Travel
Email: [email protected]
Website: https://avelinetravel.uk

Aveline Travel is an Independent Travel Consultant with Jamie Wake Travel.

Jamie Wake Travel is a trading name of Wake Enterprises Limited, registered in England & Wales.